The new course at McDonald’s bears fruit.
New breakfast offerings and improved service attracted many more customers in the fourth quarter in the restaurants. However, remained at the end because of the strong US dollar but then fewer sales depend on the previous year. The proceeds went to the last three months of the year by four percent to $ 6.34 billion back, like McDonald’s announced on Monday.
McDonald’s in Germany
The adjusted sales , to look at the analysts, however, increased by five percent, more than expected. Above all, the decision of October, in the future throughout the day to offer breakfast in US home market, paid off. Performance: McDonald’s better and profit than previously believed. On balance, the surplus increased by ten percent to 1.2 billion dollars.
In Germany McDonald’s wants to get back on track with investments and new offerings. Already last year, we have again managed to existing surface sales growth, the company’s forecasts were exceeded it, said Germany boss Holger Beeck Deutsche Presse-Agentur in Munich. “Our unannounced change accesses.” Exactly how high the sales turned out in this country, do not want to say McDonald’s.
makeover at fast-food giants
Some 450 to 500 million euros will take the company together with its license partners by the end of 2019 in the hand to the restaurants to fit for the future do. Possibilities for cashless payments are also part of the makeover as a more personalized service. Encouraged, the company feels through the customer response to the 25 branches, which are already equipped accordingly. Therein, for example, a table service is offered. Another 200 restaurants are to follow this year, upgrading start in early July, said Beeck .