Tuesday, April 28, 2015

Twitter: short message service in the red – SPIEGEL ONLINE

Ahead of schedule, Twitter has published its quarterly figures. Because individual data were leaked before US stock markets closed, the company released the report even during continuous trading. And investors were disappointed: The short message service infected remains deeply in the red. The stock lost 18 percent on Tuesday, temporarily they slumped by up to 22 percent.

In the first quarter there was a loss of $ 162.4 million. Sales increased year on year by 74 percent to 436 million dollars. But Twitter thus missed both its own forecasts as well as analysts’ expectations. The forecast for 2015 was cut.

Selerity had previously released some information from the Quarterly Report on twitter. The company specializes in tracking down information on the net. That had succeeded already in 2011 in Microsoft figures. At that time they had been asked too soon from the software group into the net.

The Twitter share lost after the emergence of figures within a few minutes almost six percent. After that, she was suspended from trading. After the resumption, they crashed.

number of active users has increased

It is also a Twitter acquisition and a partnership with Google has announced to bring the advertising business momentum. The Group purchases the company TellApart, which specializes in display services for commercial enterprises. Twitter CEO Dick Costolo was an early investor in TellApart. In addition, Twitter will continue to sell advertising space via Google’s platform Double glance. That could meet major advertisers.

The number of active users on Twitter increased within three months from 288 to 302 million per month. Around 80 percent of them access to the service of smartphones and tablets. Twitter also announced a collaboration with Google’s advertising company DoubleClick and the acquisition of advertisements specialists TellApart known.

Already in the same quarter last year Twitter had lost nearly $ 132,400,000. That the sales targets were missed during the quarter and will not be achieved for the full year, the Group explained by the strong dollar. That leaves foreign revenues when converted to the US currency appear lower on the balance sheet.


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