Air Berlin has flown a record loss last year. Germany’s second largest airline expects for an extension of the loss in 2014 but with a noticeable improvement in earnings this year. According to earlier information of the new Air Berlin boss Stefan Pichler, the company is operating in the black again next year. “The negative performance spiral past years we break through in 2015 by shifting the focus of our business model,” promised Pichler. In the first quarter adjusted operating profit by about 25 million euros will be better than a year ago, as have been a loss of 182.8 million euros.
The tragic events in German Wings commented Pichler also. He was convinced that all experience in the travel will be a growth market in the coming years. Concerns about the high cost pressure on many low cost airlines, he also pointed vigorously back: “Security is the foundation for our business.” Air Berlin have been using with an average age of 7.4 years, also a young fleet. And ‘flight operations for us is not competitive factor. “
But the tough competition and overcapacity in holiday air travel business also Air Berlin made it difficult to create in the past year. 2014, the Group has slipped into the red zone even deeper due to high restructuring and non-recurring expenses. According to preliminary data, the operating loss (EBIT) amounted to 278.8 to 303.8 million euros after a loss of 231.9 million euros a year earlier. Net was the minus therefore in the range from 361.7 to 386.7 million euros after a loss of 315.5 million euros a year earlier. Revenue rose slightly to 4.16 billion euros. The debt has become also greater. Late last year, there were 810 million euros, said Chief Financial Officer Hüttmeyer. That was 14 million euros more than a year ago.
Air Berlin is deep because of a hasty expansion course in crisis. The Arab airline Etihad bought in 2011 almost 30 percent of the shares and holds the Berlin since then with cash injections into the air. Meanwhile Pichler is the third CEO, who tried to bring the second largest German airline back to profitability. He still looks in some areas “significant” improvement. “But I am optimistic that we can turn our company.”
In early March announced a new low fare deals and more for business Pichler. In three phases are now to management and sales to be rebuilt. Pichler wants to host the flights more on profitable routes and expand the turnstiles as Dusseldorf and Berlin. In addition, to be increased by a new revenue management system revenues. This means, among other things, that more tickets will be sold at higher prices. Air Berlin also wants to pay more attention to customer satisfaction. From June to launch the new service campaign. All customer queries and complaints will then be processed within seven working days. Within 24 hours, the customer will receive future feedback. In recent months there had been repeated reports of a considerable processing backlog of customer inquiries and complaints.
The Berlin airline, meanwhile, has very quickly to the discovery of the cause of the accident the downed German Wings machine responds. After this moment, an employee of the Department must briefly into the cockpit when one of the pilot leaves the cockpit. Air Berlin became the first airline in Germany , which has pulled out of the German Wings crash consequences for the further operations.
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