OAK BROOK (Reuters) – McDonald’s & lt; MCD.NYS & gt; & Lt; MDO.FSE & gt; must contact shorter this year. Worldwide in 2015 were only about two billion dollars in investments planned, it was the lowest budget for over five years, McDonald’s announced on Friday at the number template with. Plans are less openings, should first sales and profitability of the world’s more than 36 000 branches will be improved.
In the fourth quarter, the fast-food chain reported a revenue decline of 7 percent to 6.6 billion dollars. The profit buckled by more than a fifth one on the bottom line is $ 1.1 billion. For the full year, the Group sold 27.4 billion dollars 2 percent less than last year. Profits declined by 15 percent to 4.8 billion dollars.
“2014 was a challenging year for McDonald’s around the globe,” said CEO Don Thompson. For the first time in years, worldwide sales fell in established branches that are at least one year on the market. In Europe weakened McDonald’s, especially in Russia, but also in Germany and France it was not round. In Asia, where McDonald’s had to suffer from the rotten meat scandal of a supplier, the Middle East and Africa, sales fell even more sharply.
The biggest problem is developing for the burger giant according to analyst estimates but now in home market, where it is by far the most branches. Sales fell in the fourth quarter in established stores by 1.7 percent. More and more customers migrate to organic vendors such as Chipotle from or going to angesagterer Burger competition like Five Guys, Shake Shack or umami cavorting in the premium segment of the market. / She / hbr / DP /
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